Как должен выглядеть сайт-визитка: дизайн и контент
Интернет-технологии развиваются стремительно. Неудивительно, что почти у каждого человека есть персональная страница в социальной сети. Тем не менее такой формат подходит лишь для неформального общения с друзьями. Что же делать, если необходим презентабельный блог или сайт, чтобы рассказать о своих деловых навыках и привлечь клиентов? Ответ прост — сайт-визитка!
Что это и в чем плюсы сайта-визитки?
Сайт-визитка — это инструмент, который позволит взаимодействовать с потенциальными партнерами и клиентами просто и быстро, без больших затрат. По сути, это действительно визитка человека или небольшой компании, где представлена основная информация. Соответственно, главная цель такого сайта — ознакомить посетителей с компанией.
Плюсы сайта-визитки видны невооруженным глазом:
Чем наполнить сайт-визитку?
Дизайн вашей визитки может быть разным, как и количество страниц, но в первую очередь стоит не забывать о самом наполнении сайта или контенте. Информацию можно разделить на обязательную и необязательную.
Что точно должно присутствовать на сайте-визитке, так это общие сведения о роде деятельности компании или предпринимателе. Небольшой рассказ в разделе «О себе» прибавит солидности. Более полную информацию лучше всего разместить в списке услуг. Наиболее удобным для пользователей будет, если рядом с названием услуги или товара будут находиться их описание и стоимость. Ну и, конечно, для того чтобы юзеры знали, куда можно обратиться, нужно оставить контактные данные и прикрепить форму обратной связи.
К необязательным разделам относятся, например, странички с личными достижениями и официальными документами. Они весьма увеличивают вероятность того, что посетитель совершит целевое действие, так как его доверие повышается. Этому же эффекту способствуют отзывы на услуги, размещенные в специальном разделе. Наконец, будет нелишним добавить интерактива, предоставив юзерам возможность записаться на консультацию online.
Подводя итоги: сайт-визитка — это удобный инструмент для рекламы услуг и создания положительного образа юридического лица в интернете, поэтому не стоит пренебрегать его качеством.
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