Зачем нужны «похожие записи» и как они повлияют на сайт?
Практически на каждом сайте есть участок страниц отведен под блок так званых «похожих записей». В данной небольшой серии уроков мы рассмотрим как создать похожие записи с помощью плагина и в ручном режиме. Так же разберем влияние данного блока ссылок на поведение пользователей.
Если вы обратились к данной статье значит вы имеете на своем блоге несколько схожих по тематике записей и вам хотелось бы что бы посетители прочитали как можно больше из них. В общем так это или нет, но вы хотите сделать похожие записи на блоге, и мы вам в этом поможем.
Зачем нужны «похожие записи» в статье?
Предназначение похожих записей в статье — это дополнительная навигация по сайту, а так же возможность удержать посетителей как можно дольше на сайте, тем более если это посетители с поисковых систем.
Для использования похожих записей есть несколько причин:
- Дополнительная перелинковка по сайту.
- Инструмент удержания посетителей.
- Заинтересовать посетителей и сформировать базу постоянных посетителей.
Итак, давайте рассмотрим каждый пункт немного подробнее.
Использование «похожих записей» для дополнительной перелинковки по сайту
Всем известно, а кому нет, то перелинковка по записям на сайте является не только отличным инструментом для удержания посетителей, но и одним из факторов на которые обращают внимание поисковые системы при индексации и определения позиций в выдаче.
Действительно используя блок ссылок на похожие статьи вашего сайта сумеет не только удержать посетителей на сайте, но и улучшить поведенческий фактор, который анализируется поисковиками и имеет огромные вес при ранжировании.
Выходит что внедрение блока «похожие записи» просто необходим при создании и продвижении любого сайта.
Использование «похожих записей» для удержания посетителей на сайте
Вы написали отличную статью? Ее читают много пользователей? Почему бы не воспользоваться этим и не перенаправить посетителей на другие ваши записи, которые они будут читать с большим рвением, потому что предыдущая их впечатлила?
Именно в вопросах и содержаться ответы. Факт существования на вашем сайте статьи которая пользуется «спросом» можно повернуть так, что она станет вашей отправной точкой для раскрутки всего сайта.
«Похожие записи» предназначены для направления довольных читателей на другие полезные статьи вашего сайта. Это увеличит индивидуальное время сессий каждого посетителя, а чем дольше они тем лучше для вашего сайта.
Похожие записи как стимул заинтересовать ваших читателей
И так, с предыдущего пункта мы вынесли, что когда посетитель нашел нужную ему информацию он теоретически должен покинуть страницу, но тут ему на глаза попадаются «похожие записи«, темы которых ему было бы интересно почитать позже. Что делает читатель? Добавляет в закладки страницу и приходит на нее позже для дальнейшего изучения.
Что мы имеем в итоге? Один человек — несколько посещений, а «что не один раз, то система». Другими словами правильное использование «похожих записей» может создать базу постоянных посетителей вашего сайта.
Что вносить в «похожие записи»?
Какие ссылки вносить в блок «похожие записи»? Давайте разберем немного поподробнее.
Для предоставления информации о некоторых понятиях лучше использовать ссылки из текста, а не «похожие записи». Все дело в том, что читая статью, пользователь сам определит что ему нужно знать и стоит ли ему получать дополнительную информацию во время чтения.
Дочитав статью до конца он должен увидеть не ссылки на информацию об общих каких то понятиях, а именно на похожие статьи в данном направлении. Это может быть какое-то обширное рассмотрение определенного пункта стать или же продолжение серии статей.
Что не стоит вносить в блок «похожие записи»?
Не стоит включать в блок ссылок на подобные записи ссылки на статьи, которые не относятся к теме, это не только не повлияет положительно, но и может навредить вашему ресурсу.
Вторым что не нужно делать в блоке «похожие записи» это ссылаться на чужие ресурсы. Этого уж точно не будет ожидать посетитель. Никому не понравиться перенаправится непонятно куда. Использовать нужно только внутренние ссылки.
В заключение: «похожие записи» стоит использовать, это факт и с ним не поспоришь. Во всех возможных случаях это позитивный момент при создании и продвижении сайта. Нужно правильно использовать предоставленный инструмент и пользоваться преимуществами на полную. Настроить похожие записи можно при помощи популярного плагина Jetpack и его модуля «Похожие записи».
Рекомендую почитать:
- Как уменьшать запросы к БД в WordPress?
- Как получить индексируемые ссылки на сайт?
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